How to open a shoe shop

This book is an invaluable resource for anyone considering opening a new shoe shop.

Ordering: Contact the association to order your copy: admin@shoeshop.org.uk

Price: £49.99 incl. vat

 

Contents

The Potential Turnover Must Be Right

  1. Minimium Turnover
  2. The Competition
  3. The Blind Spot
  4. Census Data

 

Which Market To Aim For And Where

  1. Be Pragmatic
  2. Definitions
  3. Reduced Foot Fall
  4. Capital Constraints
  5. Pairage Sales Profile
  6. Credibility

 

Vital Considerations Before Shopfitting

  1. Behind the Scenes
  2. Ease of Adaption
  3. Window Psychology
  4. Helping the Customer
  5. Cardinal Rules

 

How To Make The Best Use Of Your Money

  1. Stockturn Discipline
  2. Mark Downs
  3. Selective Control
  4. Cash Flow

 

Buying Plans; Right Amount, Right Time

  1. Over Ordering
  2. Monthly Estimate
  3. Tolerance Limits
  4. Formal Control

 

When Should I Install A Computer?

  1. Management Attention
  2. Calculating Stock Cover
  3. Potential Markdowns
  4. Interest Savings
  5. Change the Image
  6. Management Tool
  7. Substitute

 

Building Your Sales Team; Who To Choose And How Much To Pay

  1. Job Titles
  2. Careful Preparation
  3. No Position
  4. Encouraging

 

The Importance Of Staff Training

  1. Informal training
  2. Supervisors
  3. The Manual
  4. Responsibility
  5. Sales Assistants

 

How To Create Extra Sales

  1. Pride in Establishment
  2. General Approval of Merchandise
  3. Integration in Team
  4. Personal Status
  5. Performance Skills
  6. Basic Earnings
  7. Performance Earnings
  8. Commission
  9. Staff Discounts
  10. Staff Allowances
  11. Customer Knowledge
  12. Shop Layout
  13. Staff Skills
  14. Time Saving
  15. Bargain Offer
  16. Special Services

 

Getting The Message Across; Through Advertising, Display

  1. Window Display
  2. Customer Code
  3. Symbols
  4. Show Card

 

The Shop Procedures Manual; Every Retailer Should Have One

  1. Digestable
  2. Time Wasting
  3. Staff Relations
  4. Smooth Running
  5. Survival
  6. Minimum Detail
  7. Training Sessions

 

Keeping In The Best Of Health

  1. Planning Difficiencies
  2. Open to Buy
  3. Management Control Weakness
  4. Average Stock
  5. Improvements
  6. Experience
  7. Inadequate Staff Discipline
  8. Loyalty
  9. Faults Galore