Create Your Own Footfall

In conjunction with the Decisions by Design we are pleased to announce a seminar dedicated to the independent shoe retail industry. How to create your own footfall helps independent retailers learn how to ‘reach out’ to new customers and create their own footfall.

Almost every week retailers bemoan the fact that customers say 'I didn't know you were here.' While the internet and home delivery have contributed to this, the bottom line is that many of us don't have the luxury of strolling round town exploring what is available any more.

Retailers cannot rely on the chance that customers will pass by their door - they have to go get them and demonstrate what they have that is valuable to make a visit worthwhile.

Offered in four locations, the seminar will:

  • describe how creating footfall fits into your sales process
  • provide a process to help you make it happen
  • share success stories and practical examples from owners who have made it happen
  • help you integrate social media into the mix
  • give you the chance to test ideas peer to peer.

Please see our diary page for course dates, venues and details of how to book

Archive

  • Instore Music

    Amazing Instore and You. IFRA members are part of a refreshingly different retail experience. Although each member is independent of one another, you all share common goals which are based on … 
    read more


  • Create Your Own Footfall

    In conjunction with the Decisions by Design we are pleased to announce a seminar dedicated to the independent shoe retail industry. How to create your own footfall helps independent retailers learn … 
    read more


  • Zooligans

    Associate member and footwear distributor Gardiners are about to stampede the UK with a new brand of children’s footwear called Zooligans™ – a wild menagerie of animal shoes for … 
    read more


  • National Living Wage

    The Government's National Living Wage was introduced on 1 April. Employers should recognise that the new National Living Wage of £7.20 for workers 25 and over is a compulsory rate and … 
    read more


  • GDS is in Düsseldorf from 7 - 9 February 2017

    GDS will be taking place in Düsseldorf from from 7 - 9 February 2017. Staying up to date with trends and developments is a challenge for any business in any market and GDS has been keen to take … 
    read more